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  • Michael McClanahan

It Starts With a Dream...

Updated: Aug 17, 2020

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

– Harriet Tubman




Most ideas to create a digital engagement plan for business come through identifying a need and the passion to fill the need with an innovative product or service that brings delight to the customer and delivers satisfying and profitable results to the business owner. The critical balance in all of this is the potential business owner not merely understanding what it takes to build and establish an online presence, but also understanding the building blocks to successfully establish a digital agenda that meets the expectations of the consumer demand.


Consumer behavior is a critical factor in understanding the depth and scope of a website and digital foundation. Many times market analyses are performed but factors such as blind ambition, the desire to succeed at any cost, and other contributing elements dim the chances of the future business owner to appreciate and fully understand how they can shape a digitized strategy that appeals and evolves to the taste of the consumer. What is actually required is a commitment to integrity to the business owner and objectively assess the marketplace holistically and identify potential trends that are shaping and influencing consumer preference and building the digital foundation on trust and commitment.

Consumer behavior is a critical factor in understanding the depth and scope of a business dream.

For example, a recent analysis in consumer preference in the marketplace shows that more than eight out of ten consumers think their own behavior and choices can have a positive impact on addressing global environmental challenges 1. The shift towards this circular economy can have a massive impact in shaping the online presence and can also help influence a dream into a profitable reality. This is one of many inputs that can be considered when looking at and assessing the overall scope of products and services.


PCBDreamer is committed to provide deep market insights and meaningful and thought provoking analytics designed to creatively look at the business idea and make it flourish through a detailed digital agenda. The overall outcome is not simply to talk about how to produce meaningful graphics and a website presence; Rather, it is about looking at the business owner’s complete dream and shaping a transparent approach to enable the owner to boldly announce their presence and attract potential investors.


Our approach may sound unconventional. We recognize the significance and the importance being objective, we always prioritize the value of the people we are helping and make that our primary focus. We do not believe we have all the answers, but we do believe in committing to a meaningful relationship that goes beyond the business requirements and demonstrate empathy and respect. Our sales model is not transaction based but value based, and believe in providing an affordable alternative in getting answers to help the future business owner the peace of mind and confidence in navigating and making their dream become a reality through a digital engagement plan.

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1. https://www.ingwb.com/media/3076131/ing-circular-economy-survey-2020-learning-from-consumers.pdf

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